כ״ב בטבת ה׳תשע״ד (December 25, 2013)
With more than 220 million downloads and 240 apps so far, an Israeli start-up has been quietly dominating the children’s app market and is setting itself up as one of the world’s top children’s app makers.
TabTale, the privately held company based in Park Ezorim Petah Tikvah, which specializes in interactive books, games and educational apps for children was named the eighth largest publisher by download volume by App Annie.
The apps TabTale releases fall into five categories: interactive books, educational apps, musical apps, casual games and virtual apps where kids can dress up characters and maintain houses and hospitals. The apps can be downloaded to iPhone, iPad and Droid platforms, and TabTale also has its own technology platform where more than 80 apps are available to download in multiple languages.
What may perhaps be the most interesting development for the TabTale is how it has made its mark on the children’s Christmas app market. 10 of its most successful apps have been based around the holiday, including Christmas Tale, an app it released in October 2010.
TabTale’s most recent Christmas app, Santa Rescue Saga, went to the top of the iTunes App Store free apps chart earlier this month. The virtual adventure follows Santa around the North Pole as players help him gift wrap and deliver presents, while competing in challenges. (via Washington Jewish Week)
LEAVE A NOTE