World From A Dog’s Point Of View – Israeli Company Launches A New TV Channel Called DOGTV

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Israeli company launches a new TV channel DOGTV.  Channel features images of happy dogs, people playing soccer and relaxing piano music 24 hours a day.

DOGTV provides television for dogs as a 24/7 digital TV channel with dog – friendly programming  scientifically developed to provide the right company for dogs when left alone. Through years of research with some of the world’s top pet experts, special content was created to meet specific attributes of a dog’s sense of vision and hearing and supports their natural behavior patterns.  All scenes are shot from a dog’s point of view.

The result:  a confident, happy dog, who’s less likely to develop stress, separation anxiety or other related problems.

The network is operated by Jasmine TV, a subsidiary of  Yossi Uzrad’s Israel-based Jasmine Group international holding corporation.

What dogs need on TV

1. Stimulation: “The dog has to respond to what’s on screen, to prevent all the negative effects that occur when he’s left all alone at home 16 hours a day, whether it’s because his master is away or just sleeping,”  says Ron Levi, co-founder and Chief  Content Officer.

2. Relaxation: “The aim is to lower the dog’s heart rate and ease the tension he feels when he’s home alone. This is achieved by using the right sound and the right music. Dogs love to see zebras, monkeys, elephants. Not scary animals. They don’t like lions or crocodiles. Dogs also like people, but at certain energy levels. They mainly like children who speak to them in a flattering and soothing way. So we filmed kids telling them: ‘Come on, dog. Good dog!’

3. Overcoming fear: Besides offering positive reinforcement, it’s also important to create programming that will help dogs cope with their genuine fears and actually help them alter their perception of these things, to some degree. There are a lot of things dogs don’t like − the noise of thunderstorms, vacuum cleaners, buses, ambulances, washing machines. They’re also very afraid of babies jumping on them, and elevators and riding in a car. So the idea is to pair these experiences with things they do like, with sounds or pictures that are pleasing to them.” (via Haaretz)

Following a barking success in the US, the blue-and-white cable channel for dogs began to transmit in Israel, too.

Photos via DOGTV

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