ט׳ באדר ה׳תשע״ג (February 19, 2013)
If the idea of an Israeli spaceship on the moon sounds risible to you, you’re actually not alone, said Enon Landenberg, the head of commercial marketing at SpaceIL, the foundation committed to putting an Israeli vessel on the moon by 2015.
“People did think it was a joke when we started two years ago, and even now we get that to some extent,” Landenberg, who is also chief innovation officer at the Publicis Israel ad agency, told The Times of Israel. “But SpaceIL is not only not a joke, it will set the agenda for science education and research in Israel in the future, we believe.”
It seems that the SpaceIL project has more believers every day; in fact few days ago, Bezeq — Israel’s biggest communications company — officially announced that it, too, believed in Israel’s space future, as put forth by SpaceIL. Bezeq has signed on as the project’s first major corporate sponsor and, at a press conference in Tel Aviv, described how it would provide infrastructure, manpower, and financial support to the project that many people hope will be the biggest scientific achievement in Israel’s young history.
SpaceIL’s mission, according to the organization, is to successfully build, launch into space, and land on the moon a space capsule — which would make Israel the fourth country in the world to achieve this. The inspiration for the project actually came from a contest being run by Google, called LunarX, which promises to award $30 million to a team that can land an unmanned, robotic craft on the moon and carry out several missions, such as taking a high-definition video and beaming it back to earth; and exploring the surface of the moon by moving 500 meters along the moon’s surface or, alternatively, sending out a vehicle that will traverse that distance.
Google’s purpose, according to the company, is to jump-start private lunar exploration, which, it believes, will be a great springboard to develop new technologies and encourage young people to get more involved in science — inspired by the possibilities of private space exploration.
It’s the “Apollo Effect,” explained Yanki Margalit, chairman of SpaceIL and former head of Aladdin Israel, which he founded. “We’ve seen how space exploration has propelled whole economies and countries to reach new, stronger levels of innovation,” he said at Monday’s press conference. “Israel is ripe for a revolution like that, and SpaceIL is going to make it happen.”
And while it would be great if SpaceIL won the Google LunarX prize, Margalit continued, the project has moved beyond the parameters of the contest. “It’s become a national mission that will inspire a generation of kids to embrace science and technology.” The education aspect of the project looms quite large for Margalit and the rest of the SpaceIL folks. “Today, Israeli kids are watching the local equivalents of the big reality shows, like ‘The Voice’ and ‘Master Chef,’ ” Margalit said. “In 2015, we want to make sure that they are watching a new reality show — “Moon 2.0,” Season One, a show that we believe they will be inspired to want to be a part of, once they see how far Israeli technology has taken us.”
(Read the full story by David Shamah, Times of Israel)
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