New song of Lipa Schmeltzer

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“Instead of searching Google, I’m busy making kugel…”

YouTube: “In a futuristic take on his hit song Hang Up The Phone from his blockbuster album Leap of Faith,  superstar Lipa Schmeltzer teams up with producer and director Danny Finkelman to tackle our generation’s ever growing infatuation with gadgets head on, in a music video that is equal parts science fiction and practical advice for  today’s  technologically obsessed society.

In an almost other worldly dream, Lipa becomes one of a group of newly delivered high tech robots that come to life after hours at the Boro Park branch of the The Buzz, an appliance and housewares superstore. The robots’ fascination with electronics is evident as they test out gadgets, both large and small, and dance their way through the store.

Hang Up The Phone is an original Lipa composition and the sixth track on the newly released Leap of Faith album, with hard hitting lyrics in both English and Yiddish, written by Lipa.

At just over six minutes long, the video offers a light hearted look at what we become when we spend more time interacting with our electronics than with our families and the people around us.

A SparksNext Production, Finkelman and cinematographer Mauricio Arenas breathe life into Hang Up The Phone, creating a presentation that will inspire viewers to strike the necessary balance, enabling them to take advantage of today’s technology in a responsible manner.”
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Don’t read this on your phone! (from ‘Haredi Elvis’ Lipa Schmeltzer) by Uriel Heilman, JTA

Never heard of Lipa Schmeltzer?  Then you must not be haredi (but I guess you don’t need me to tell you that).

This 34-year-old Skverer Chasid from upstate New York is a superstar in the haredi music world — dubbed by some as the Jewish Elvis. Except he doesn’t sing about girls.

Last year, he penned a song honoring Leiby Kletzy after the 8-year-old Chasidic boy was found murdered and dismembered in a gruesome abduction while walking home from summer camp in his neighborhood of Borough Park, Brooklyn.

On Sunday (June 10), Schmeltzer posted the latest video from his new album, “Leap of Faith,” with a song called “Hang Up the Phone.” The lyrics include such gems as “All the hocus-pocus / forever tries to choke us / It’s making such a ruckus / we can barely focus / Davening and driving / eating work and sleepin’ / Why keep on replying / to all the rings and beepin’?”

No doubt the haredi leaders who railed against unfettered internet use at last month’s rally at New York’s Citi Field would applaud this line: “Instead of searching Google / I’m busy making kugel…”

In less than 24 hours, the video has garnered more than 16,000 views. That’s impressive by any measure.

So far, Schmeltzer, who’s pop-techno style has been criticized by some haredim as too modern, hasn’t had much crossover appeal — as opposed to, say, Matisyahu. But then again, Matisyahu’s not really a Chasid anymore.
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