ט׳ בכסלו ה׳תשע״ד (November 12, 2013)
Arutz Sheva meets with Jess Dolgin, Co-CEO of the J Media Group, to discuss the importance of digital marketing for the North American Jewish community.
Sometimes the Jewish market is the main factor. Other times, the reasons behind targeting a Jewish market are “ancillary”, Dolgin says. “There are times when an advertiser wants to reach an affluent market, or a well educated market – things that stereotypically represent a Jewish market.” Dolgin also explained that J Media is also involved in educating businesses about the nature and advantages of marketing to a Jewish audience.
Digital Marketing is particularly important today because the medium is “measurable” for the first time. “Advertising firms can now tell you how many times their ads were seen, how many times their ads were clicked on, what percentage of these clicks converted into leads or purchases or orders or donations,” he explains. “The fact that this is measurable gives us the chance to learn, to optimize, and to make better campaigns.”
For the full interview, see the video below.
(via Israel National News)
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