Izabo’s iPhones

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Few weeks ago Israeli band IZABO released brand new music video to their song “On my way” using lots of iPhones.

Izabo’s music has been described as a “Brilliant, action packed combination of Psychedelic Rock, Disco, Punk and Arabic spices”, or, if we are to name-drop, like an unlikely cross between Led Zeppelin, the Talking Heads, and Om Koltom. Featuring high-to-ultra-high vocals, twisting and expressive Arab-flavored guitar work, powerfully funky bass lines, arrogantly catchy keyboards and intense disco beats, Izabo have established themselves as one of Israel’s most absorbing live acts.
Most of the band members are experienced musicians on the Israeli music scene. The lead singer and guitarist, Ran Shem-Tov is a versatile producer, who worked with artists such as Yehudit Ravitz, Anat Damon and Dikla and recorded soundtracks. The other players are successful session musicians.

Izabo’s debut LP, “Fun Makers“, was released late 2003 to great critical acclaim. The songs “Morning Hero” and “Cook Me” became significant radio hits in Israel. In the following months Izabo signed on to Sony BMG, which released their British debut, “The Morning Hero” EP. The release was accompanied by a concert tour which took Izabo to England, Scotland and the Netherlands. Their next LP, “Super Light“, was released in July 2008. The first single out of the LP is “Slow Disco“, released on June 16, 2008.

I came up with this idea a year and a half ago, when my sister showed me her iPhone (2G back then…)” – told us Shushu E. Spanier, director of the clip – “I thought it would be nice to do a music video or commercial with iPhones since it had a relatively big screen“.

We shot the videos for three days and edit it for another 2 weeks. Because the whole project was done by people voluntarily in their free time, it took us time to arrange it all.

On our third day of shooting we shot parts of the band’s upcoming iPhone app which will come out with the next album”.

Credits: Shushu E. Spanier – Director, Shirley Eva Bahar – Art Director, Ofir Kedmi – Photographer, Ornit Levy – Offline editor, Roy Shalev – Online editor, Production house – Gravity-Rhino (Yoram Altman, Roni Kleiner, Yevgeny Romanovski, Inbal Voitiz, Lara Rozen, Liora Tamir), Reut Sapir – Production manager, Sound Studios – SoundHouse (Yoav Sarig, Eran Barkani, Kenny Danevich), Belly Dance – Yael Shnberger & Mishmish, Maayan Goldman – Consulting, Noga Tamir & Moran Stavizki – Makeup, Hertzel Hadar – Still photographer.

Get the song – click here
Visit official Izabo’s website

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