י״א באייר ה׳תשע״ד (May 11, 2014)
In honor of Mothers’ Day, here is a story of how one mother inspired a startup and how the startup uses that inspiration for its hiring decisions.
Moms deserve a lot of credit all year round for doing the world’s toughest job. Not only did they change our diapers and deal with our teenage rebellion, but they also inspire us everyday and for that they deserve a big thank you.
One Israeli startup, WalkMe, has decided to honor its co-founder’s mother by asking potential employees to submit writing samples in the form of a letter to their mothers explaining the company and their potential job. The idea came about as a way to check potential hirees’ writing skills and their understanding of the company. Of course, how people treat their mothers is also a good indication of character (you can read a few letters from WalkMe job candidates here).
WalkMe, which just last month received $11 million in funding, all started because co-founder Eyal Cohen’s mother constantly nagged him to show her how to do things online. (What good is a son in high tech if he can’t show you how to log in to a bank account? Or access Google?)
Of course, it wasn’t nagging to Cohen, who wanted to help his mother, but like any good innovator, decided that it was better to teach his mom how to fish (adage-ly speaking), instead of just helping her out every time she needed something.
Cohen and his co-founders Dan Adika and Rafi Sweary then created WalkMe, an online guide platform that works sort of like a GPS to guide users through online tasks. Through a series of interactive tip balloons overlaid on the screen, tasks can be broken down into short step-by-step guided instructions. Today, the company boasts some big customers, including Adobe, Amazon Web Services, Cisco, Citrix, Stanley Black & Decker, U.S. Foods, Bank of Montreal and Kimberly Clark.
All thanks to one mom asking her son for some help online.