א׳ באדר ה׳תשע״ג (February 11, 2013)
PhotoMania (Israeli Facebook app), a social image-processing service that provides state-of-the-art photo effects, is considered one of the biggest entertainment applications on the Facebook platform today.
You don’t need to be a graphic artist to use this app. The whole point, says Trionity CEO Ofir Yosef, is to offer “a one-click photo effect.”
Yosef, his brother-in-law Bar Ziony, 25, and his friend, Adir Kol, 25, founded the parent company, Trionity, in June 2010. Knowing that photos are an integral part of Facebook and that posting photos on the social media site has become a favorite pastime for millions of people around the world, Trionity’s trio of friends came up with an application that allows users to play with their photos and turn them into exciting visual art. The graphic technology they developed lets users choose from 400 photo effects just by clicking the mouse.
“Users don’t need to understand PhotoMania — they just need to explore it,” says Yosef. “Our aim is to let users who have no technical knowledge create effects in five seconds.”
Counting 80 million users, Instagram is the first company that often comes to mind when talking about cool photos on Facebook. Photo editor apps like BeFunky, PiZap and Picnik are also vying for parts of the same photo-sharing pie.
But Yosef isn’t worried. Noting that PhotoMania’s popularity is “still growing all the time,” he says Trionity’s sole product is the only “one-stop shop” on the market and offers the most variety.
“The purpose is that the user will want to play with his photo. He’ll come to PhotoMania because it’s the only place he can do everything with his photo: Sketch, painting, share, embed. It’s social and creation side of things,” says Yosef.
“Instagram is a social platform based on effects. We’re a photo effect machine based on a social platform,” he adds. PhotoMania offers more than 400 state-of-the-art photo effects while Instagram offers just 20 filters.
Currently, PhotoMania has attracted 35 million users, of which three million are active on a monthly basis. The application processes more than two million photos daily and consistently ranks in the top 10 photo apps and top 25 entertainment apps on Facebook.
“We’re not surprised by its popularity because we did a lot of research and tweaks and changes so the product will be so successful,” says Yosef.
(to view the original article on Israel21C click here)