Interactive Video

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Videos are standard viral fare of the web — they’re passed around so much that often people have no idea where they came from. An Israeli startup called Viewbix seeks to rectify that issue, with a service that lets anyone make a video interactive.

Viewbix is basically a nicer version of  YouTube annotations: Visit the site  (which is free), add a video from YouTube or Facebook and start customizing. Add a title, a link to your website, details about the video, photos and a variety of apps (Google Maps, an RSS feed, Twitter feeds, Skype, a QR Code) and share your video. It will now be wrapped in all of your info so that when it’s passed along, users will know who you are and where to find you.

We can see this service being a huge boon to bands — especially when promoting a show. Imagine releasing a promotional music video complete with show info, location (Google Maps), ticketing info (Skype) and a QR Code featuring some kind of at-show promotion. (via Mashable)

In a matter of minutes, companies can easily add apps to existing videos, engage viewers and drive calls to action. Once a Viewbix is created, that rich interactive experience can then be shared across the web, mobile and social platforms.

Check out my test below.
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