י״ח באדר א׳ ה׳תשע״ד (February 18, 2014)
SlickLogin, an Israeli startup and developer of smart identification technology through user smartphones has been acquired by Google.
SlickLogin was founded under a year ago by Or Zelig, Eran Galili and Ori Kabeli. The company first unveiled its technology at TechCrunch Disrupt held last September. Geektime claims the deal is worth “several million”. It also calls the deal an acqui-hire rather than a full product acquisition. The post on SlickLogin’s website said, “Today we`re announcing that the SlickLogin team is joining Google, a company that shares our core beliefs that logging in should be easy instead of frustrating, and authentication should be effective without getting in the way.”
Though not much has been disclosed by both the companies, Google’s intentions behind snapping up the Israeli company are not ambiguous. The Mountain View company already offers its two-factor authentication tech to everyone for free. But entering a six-digit authentication code (which changes every minute) is not easy.
SlickLogin’s service doesn’t require any additional technology. It allows users to use a sound emitted by their phone to take care of the rest. All they need to do is just place their smartphone near their computer and inaudible sounds (played through the speakers) work either as a replacement for a password or as an additional 2-factor security layer.
“Google was the first company to offer 2-step verification to everyone, for free – and they’re working on some great ideas that will make the internet safer for everyone. We couldn`t be more excited to join their efforts,” it added.
The last presentation of SlickLogin in Disrupt2013
For Google, this is the fifth acquisition in Israel after iRows (the company established a development center in Israel back in 2006), LabPixies, Quicksee and of course Waze. SlickLogin’s team of three will be reportedly working from its Israeli R&D center.
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