Facebook Buys Tel Aviv-Based Israeli Start-Up Onavo

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Facebook announced on Monday it has acquired Onavo, an Israeli startup focused on intelligence around mobile application data, for over 100 million dollars.

Facebook will also turn Onavo’s Tel Aviv headquarters into Facebook’s new Israeli offices, a first for the social giant that up until now used to relocate local employees to its offices in Silicon Valley. Facebook also plans to keep all 30 Israeli employees.

Facebook also plans to keep the Onavo brand alive, according to the company’s blog post, and its apps will continue to be available in Apple’s App Store and the Google Play store for Android.

Founded in 2010, Onavo is involved in a number of areas including mobile app analytics and measurement for marketers, as well as a mobile security division. Onavo offers apps such as “Count” (iPhone,  Android) which monitors the data one use on your smartphone, as well as “Extend” (iPhoneAndroid) , which shrinks the total amount of information downloaded on a phone to maximize the data plan.

These services are in line with the goals of  Internet.org, the project led by Facebook founder Mark Zuckerberg along with a host of major global technology companies with the aim to deliver connectivity to billions of people across the world who do not have Internet access, access that ultimately might drive more people to sign up for the world’s largest social network.

Our service helps people save money through more efficient use of data, and also helps developers, large and small, design better experiences for people,” Onavo co-founders Guy Rosen and Roi Tiger wrote in a company blog post early Monday morning.

We’re excited to join their team, and hope to play a critical role in reaching one of  Internet.org’s  most significant goals – using data more efficiently, so that more people around the world can connect and share.

Onavo will be an exciting addition to Facebook,” a Facebook spokesperson told AllThingsD. “We expect Onavo’s data compression technology to play a central role in our mission to connect more people to the internet, and their analytic tools will help us provide better, more efficient mobile products.” (via i24news)


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