Chabad Rabbi Is Using Geek Marketing For Religious Purposes

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Photo Credit: Barry Schwartz

A rabbi Dov Greenberg from the Chabad of  Stanford was using “geek marketing”  to encourage  Jewish students  on the Stanford University campus to get back in touch with Judaism.

Students were enticed to stop by the “Google Glass Tefillin Stand” to put on Tefillin” – reported Barry Schwartz of RustyBrick on his blog  Search Engine Roundtable –The catch was, you would put on the Tefillin and then be able to put on the Google Glass and see the blessing you would say when you place these on yourself.”

“Many Jewish students who had never wrapped Tefillin before came out to do so” – says Rabbi Greenberg – “Some of  them told me it was their first time wearing Google Glass and Tefillin” – he added.

Let us know what you think in the comments.


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